15 Best AI SEO Tools for 2025 (Tried & Tested)

In recent years, artificial intelligence (AI) has changed how businesses use SEO services and develop their SEO strategies.

Interestingly, AI SEO tools help SaaS, eCommerce, and other types of businesses and content creators to:

• Streamline workflows;
• Generate optimized content;
• And boost website rankings. 

Below, we’ll lay down 15 of the most advanced and best AI SEO tools we’ve tested and tried.

We have covered insightful information about their features, limitations, implications, and other helpful details.

Let’s dive in.

Methodology of choosing the best AI SEO tools

When choosing the best AI SEO tools, we’ve looked at their:

• Features;
• Usability;
• Problems they solve;
• And some companies using the tools.

We evaluated each tool for its ability to meet the needs of businesses of all sizes and sectors.

Ease of integration was another critical factor.

Finally, we’ve considered also feedback from industry leaders and customer reviews. That helped us to make sure the mentioned tools are truly the best ones on the market.

15 best AI SEO tools to enhance your strategy in 2025

First of all, have a look at the comparison of the 15 best AI tools for SEO, in one table:

Tool	Industries	Companies Using the Tool
Ahrefs	Startups, eCommerce	Shopify, Adobe
SEMrush	Automotive, eCommerce	Tesla, eBay
Surfer SEO	Tech, content optimization	Lenovo, FedEx
Jasper AI	eCommerce, content marketing	Cox Automotive, Harper Collins
Claude.ai	Tech, data visualization	Atos, Ascendixtech
Writesonic	Branding, advertising	Deloitte, Next, Benq
Frase	Tech, digital content	Coursera, Merkle
BrightEdge	Enterprise, social media, mobile	Gusto, Wiley
SpyFu	Marketing, advertising	Salesforce, Amazon
MarketMuse	Content planning, editorial teams	Orbit Media Studios
GrowthBar	Publishing, SMEs	Dell, Codeless
SE Ranking	SaaS, enterprises	HP, Zapier
Outranking	Budget-conscious businesses	Zoho, Ikea
ContentBot	General digital content	Hanson Robotics, Koch
Pictory	Digital media, content marketing	Pearson, D2L

Now, let’s go through each of the tools mentioned one by one below.

Let’s start with Ahrefs.

1. Ahrefs

Ahrefs offers a powerful suite of AI features.

This is among the best AI SEO tools since it’s offering users a few helpful features, such as:

• AI-enhanced keyword trends prediction;
• Generate seed keywords related to the current topic;
• AI Content Helper;
• Showcasing AI Overviews on Google, etc.

Ahrefs’s AI-driven suggestions are best for scaling Startups, big brands, and eCommerce businesses. Some of them are Shopify and Adobe.

2. SEMrush

As of today, SEMrush is one of the top SEO tools on the market. It has AI features for keyword research, content writing, optimization, and competitor analysis.

That’s what makes SEMrush a particularly useful AI SEO tool.

For eCommerce brands looking to corner the market, SEMrush provides pretty handy recommendations.

In addition, its AI-driven site audit tool identifies technical SEO issues and suggests fixes.

Some of the companies using Semrush are Tesla and eBay. They use SEMrush for strategic planning, content recommendations, and other daily SEO tasks.

3. Surfer SEO

Surfer SEO combines artificial intelligent content optimization with real-time SERP analysis.

With 20,000 users worldwide, it’s great for on-page SEO and content strategy.

Surfer SEO’s AI tool analyzes top pages. It provides content outlines, keyword densities, and semantic phrases.

This is how it works, in short:

1. You pick a keyword;
2. Adjust article settings;
3. Review article outline;
4. Generate an article.

Take Lenovo as an example. They use Surfer SEO to create and optimize pages without cutting corners on quality and time.

4. Jasper AI

Jasper AI is one of the best AI writer tools, designed to streamline content creation for SEO purposes.

Above all, Jasper’s AI can do more than generate blog posts. It excels at:

• Creating product descriptions;
• Generating meta tags;
• Crafting other eCommerce content, etc.

Jasper AI works perfectly with Surfer SEO. It’s a top choice for businesses willing to optimize their websites and increase organic rankings.

Some of the top companies using this AI SEO tool are philmckinney.com and floridaholidaylifestyle.com.

Jasper AI’s natural language processing makes SEO writing feel human. This reduces the learning curve for users new to the AI industry.

5. Claude.ai

Claude.ai is an AI assistant and family of large language models from Anthropic. And pretty good one, we’ve tested it.

It answers inquiries, summarizes information, and even generates creative text.

Long story short, it helps with keyword optimization and content writing.

From plain text to complex data, this AI SEO tool tackles challenges in different sectors.

On the flip side, Anthropic aims for “Constitutional AI.” It ensures Claude is helpful, handy, and useful for the user.

Here’s why we recommend Claude AI as one of the best AI SEO tools:

• It has an advanced multimodal understanding. This means that it can analyze and work with text, images, documents, code, charts, and diagrams.
• The tool uses sophisticated code generation and analysis. So it can write, debug, and explain code across multiple programming languages.
• You can use this deep learning SEO tool for visualization creation. It can help you create SVG graphics, charts, diagrams, and React components.

6. Writesonic

Writesonic is an all-around AI writer used by over 500 companies internationally.

Why it’s on the list of the best AI SEO tools?

Simply because it creates pretty quality content. It’s very different from ChatGPT’s content, for example, and creates valuable content for brands.

Yes, it still needs to be adjusted a bit but overall it provides reasonably good insights.

Writesonic helps businesses create:

• Long blog posts;
• Custom Ads;
• And product descriptions.

7. Frase

Frase‘s best AI feature is finding gaps in competitors’ content and suggesting fixes.

Similar to SurferSEO, it helps with analyzing real-time SERP data. That’s very handy if you don’t want to waste time on research.

Many tech brands including WordPress lean on Frase to refine their content strategies.

Overall, the tool helps to:

• Execute research;
• Generate titles through AI;
• Generate an outline;
• Set a tone of voice;
• Generate quality content.

8. BrightEdge

BrightEdge is an enterprise-level SEO platform powered by AI. It helps in delivering insights on content performance and market trends.

We’ve chosen this tool for its keyword tracking, predictive analytics, and content recommendations.

BrightEdge’s SEO platform offers enterprise-level solutions with its AI features.

One of the strongest features is that this tool can crawl the web and gather first-party data. This enables real-time analysis of digital content engagement.

On top of that, this unique approach spans search, social, and mobile channels.

9. SpyFu

Indeed, SpyFu is one of the top AI SEO tools, if you want to implement an insightful competitors analysis.

SpyFu’s AI features help businesses analyze competitor strategies in-depth.

Our team recommends using this tool, especially for analyzing paid campaigns. It tracks competitor PPC campaigns, organic rankings, and keyword usage.

So one can uncover high-performing keywords, ad copy, and landing pages. It will allow optimizing your campaigns.

10. MarketMuse

MarketMuse is best for content planning and optimization. Its AI analyzes topic clusters and recommends high-value keywords for maximum effectiveness.

Many SEO tools focus on search volume and competition but MarketMuse is different. Its Content Intelligence feature emphasizes content quality and user intent.

That’s pretty important since many AI writer tools generate low-quality content. Its predictive scoring system helps users find the best content ideas.

 

You may also like: Top 150 Local SEO Statistics on Different Industries

 

11. GrowthBar

GrowthBar is an intuitive AI SEO tool that focuses on simplicity and speed. Its key features include keyword tracking, competitor analysis, and content generation.

Operating as a Chrome extension and web app, this artificial intelligent tool offers:

• AI writing capabilities;
• Keyword difficulty scores;
• And SERP data visualization.

Being integrated with WordPress makes its usage even more enjoyable for content publishing.

12. SE Ranking

SE Ranking is a comprehensive SEO platform combining AI capabilities with strong analytics. Its tools include rank tracking, site audits, and backlink monitoring.

One of the top highlights is the tool’s AI-generated SERP competitor analysis feature. It automatically identifies content gaps for top-ranking pages.

This AI SEO tool began as a simple rank tracker in Eastern Europe but is now trusted by big brands like HP.

13. Outranking

Outranking focuses on AI-driven SEO solutions, content creation, and optimization.

This tool has 40+ on-page SEO factors and helps improve search engine rankings through:

• Keyword analysis;
• Internal linking;
• And other crucial elements.

Outranking’s AI tool analyzes SERP data and suggests headings, keywords, and meta descriptions that match user intent. It’s a practical choice for business owners with tight deadlines and budgets.

14. ContentBot

ContentBot offers AI-powered tools for generating SEO-friendly content.

From blog posts to product descriptions and landing pages, ContentBot does it all.

Today, about 60% of all web-based text is AI-generated or translated using an AI algorithm.

So that’s why ContentBot’s human-like text generation matters even more. Flexibility, different AI tools, and different pricing options make this AI writer a great choice for SEO needs.

15. Pictory

Pictory is an AI tool dedicated to optimizing video content.

It lets creators convert text, like blog posts, into engaging videos. That’s beneficial when you want to enrich your content and increase rankings.

Key features include:

• Automatic captioning for better accessibility;
• Keyword integration;
• Seamless distribution to websites and social media.

Pictory efficiently repurposes long-form content into shareable videos. It helps businesses lower bounce rates and boost engagement.

In turn, this improves their content marketing and improves organic positions and rankings.

Key Features of AI SEO Tools

AI SEO tools can analyze huge datasets in real time. And that’s one of their top advantages.

A noteworthy feature is their use of natural language processing (NLP). It helps them to understand search intent when creating content that matches user queries.

Take AI writer tools like Jasper.ai and Surfer SEO, for example. They provide live content scores and tips to help articles rank high.

Another prominent feature is predictive analytics.

One of our example tools above, BrightEdge, uses AI to forecast traffic trends.

Also, Semrush’s use of machine learning allows precise tracking of SERP changes and competitor analysis.

Deep learning tools also excel at technical SEO tasks. They optimize site speed and generate schema markup, for instance.

All of the above features help brands improve their organic performance and visibility.

Benefits of Using AI Tools for SEO

There are many advantages to using intelligent SEO tools.

Some of the top ones are:

• Time efficiency;
• Analyzing big data;
• Content optimization;
• Keyword clusterization;
• Multilingual research (or optimization);
• Scalability.

When expanding into global markets, the mentioned AI tools above are very a great asset.

If used efficiently, business owners can increase profit volume and enhance business strategies.

Any Challenges & Limitations?

Along with flexibility, AI SEO tools also face some limitations.

One significant challenge is the reliance on accurate data inputs.

Errors or inconsistencies in data can lead to flawed recommendations, shaping strategy efficiency.

Also, many tools struggle to understand search intent properly. This is key in industries that require deep expertise or complex language.

This limitation often calls for a helping hand to sharpen findings.

Another constraint is the cost of advanced tools.

Platforms like MarketMuse or BrightEdge have cutting-edge features. But, they can be too expensive for small businesses or startups.

Also, automating processes may cause some template-alike approaches.

Conversely, it can harm organic rankings. SEO needs a custom approach for each company.

As a final point, search engine algorithms change quite frequently.

And AI SEO tools do not walk parallel to those updates.

Improve your SEO strategy with Onyx8

Each of these AI SEO tools offers unique benefits, catering to different industries and business needs.

However, AI tools cannot solve SEO issues with 100% accuracy, yet.

As a professional SEO agency, we can streamline your SEO strategy and deliver measurable results through:

• Developing SEO strategy from scratch;
• Improving or creating your local SEO strategy;
• Implementing in-depth SEO strategy audit of your current strategy;
• International SEO strategy.

For your SEO project, you will get:

• Dedicated project manager;
• Full transparency;
• Regular updates & meetings.

Contact our team to get a Free consultation and enhance your SEO strategy.