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Custom Website Design Services

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Why Custom Web Design Matters

Website design is essential for brands to create a unique online presence. Generic templates don’t have the flexibility to match your brand’s needs. Custom website design will help you create a seamless user experience and help your brand grow online. Let’s explore some of the top reasons your business needs a professional and custom web design.

Mobile responsive design

Responsiveness

The first thing to consider is mobile-friendliness or responsiveness of the website. If your website is not responsive for different devices, your visitors will not visit your website next time.

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Impression

When your potential customer visits your website, a good web design should make them stay there, instead of leaving it. Eventually, well-designed websites increase customer engagement and conversions.

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Strong Brand

All strong brands have strong websites. If you want to overrank your competitors and capture a market, then you need a strong website. Your website should be attractive and converting to build authority and trust.

Take Your Website to the Next Level!

Want to make an impression on your customers?
Let’s discuss your needs and our design experts will contact you with suggestions.

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Explore Our Design Services

If you want to visually communicate your brand, impress your audience, and enhance your website’s user experience (UX), our reliable web designers at Onyx8 are here to help you. Explore our custom website design services and how we can create a memorable identity and enhance trust.

Website Design Example (from Eclip Innovations)

Custom Website Design

If your website doesn’t have a well-crafted web design, you will not beat the competition and attract more leads.

The design of your website should be responsive and visually attractive. It should be modified to customer’s needs to convert them.

User Interface Design

UI/UX Design Services

UI design is not something common. Your website should have intuitive interfaces that enhances user experience (UX).

We at Onyx8, take this approach seriously! We deeply research and only then craft attention-grabbing website to drive online success.

Mobile shopping (ecommerce) design

eCommerce
Design

Creating online shops includes user-centric designs  and emotional product connections.

During the eCommerce web design process, we focus on customization, brand alignment, and proper integration with payment gateways.

Amobile app design (from a client online shop)

Mobile App Design

Mobile App Design blends aesthetics with functionality to create engaging mobile applications. It’s a multifaceted process that focuses on user-centric design.

Our web designers prioritize easy navigation, typography, and responsive design.

Graphic design components

Graphic Redesign

Graphic Design is the visual communication with customers. It helps to deliver brand’s messaging and voice to potential customers and enhancebrand identity on the market.

Investing in high-quality graphic design will help you stand out in the competition.

Website redesign (before and after designs)

Website Redesign

Does your website have an outdated design, poor UX, or low conversion rates? Our web designers will revamp your website and impress your customers.

From mobile responsiveness to conversion rate optimization – they will take care of it from A to Z.

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Work With a Top Web Design Company

If you want to create a stunning design for your website and build a captivating brand, you should work with reliable designers.

Onyx8 is a trusted web design company in Delaware and Spain. Our experts are ready to create a memorable brand identity and maintain a strong online presence.

Get a Custom Website & Build a Strong Brand.

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Memorable Logos

Create or refresh your logo with professional logo designers. See some logo examples for inspiration and get a stunning logo for your brand.

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Converting Websites

Want to impress your website visitors? Want to get leads or more sales? Then explore some web design examples we’ve worked on and create a converting website.

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Website Templates vs. Custom Design: Which is Better?

Having a strong online presence is crucial for all brands.

According to a Stanford University study, 94% of first impressions of a website are related to design. This means that a poorly designed website can turn potential customers away before they have a chance to explore your products or services.

But here’s the question: will template designs give you a website specifically tailored to your business needs? Or it’s better to invest in custom web design?

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94% of visitor impressions depend on web design. It helps them to differentiate themselves from their online competitors.

One of the key components to reach this target is investing in custom website design.

Custom web design is the process of creating a 100% adjustable website, from scratch. It’s tailored to meet a business’s unique needs and requirements.

However, today there are many CMS that offer template designs. Among them are WordPress, Shopify and Magento.

Read on to discover some of the main differences between template vs custom website design.

Why You Should Invest In Custom Web Design

 

1. Tailored Brand Identity


When it comes to branding, consistency is key. Custom web design allows businesses to reflect their brand personality and values accurately.

According to Stanford University research, 75% of users judge a company’s credibility based on its website design.

75% website credibility stats

Businesses create a cohesive brand by using brand elements such as colors, fonts, and imagery. They should use these elements consistently throughout the website. A strong brand identity will then resonate with their target audience.

This helps create brand recognition and build a deep connection with customers.

Also, 100% flexible web design lets businesses create a unique user experience that people remember.

A well-designed website is easy to navigate and looks good. It leaves a lasting impression on visitors making them to convert easier.

So focus on user experience to set your businesses apart from competitors. It leaves a good impression on potential customers.


2. Enhanced User Experience (UX)


Optimizing navigation and usability is paramount in ensuring a positive user experience. 

A Forrester study found that for every dollar invested in user experience, there is a return of $100, which is a 9,900% return on investment (ROI).

Easy navigation makes users happier and encourages them to explore the site more.

Also, responsive design makes sure the website works well on many devices. These include desktops, tablets, and smartphones.

Since more people use smartphones every day, a responsive website is key for reaching a wider audience.

Furthermore, custom web design facilitates faster loading times and improved performance. Studies have shown that visitors are more likely to abandon a website if it takes too long to load. By optimizing performance, businesses can reduce bounce rates and keep visitors engaged.


3. Search Engine Optimization (SEO) Benefits


Adding SEO-friendly elements to a website is crucial. They improve its visibility in search results.

Custom web design lets businesses optimize on-page elements efficiently. These include meta tags, headings, and image alt text. They are some of the most crucial elements of SEO and can increase your brand’s visibility on search.

Additionally, custom web design lets businesses create high-quality, relevant content. This content resonates with their target audience and boosts their SEO efforts.

It’s easier to read and understand when you break it into several sentences. Higher visibility in search results brings more organic traffic and leads.

According to FirstPage, websites appearing on the first page of search results generate close to 40% CTR rate. Great web design would help you increase your website rankings and boost SEO results.


4. Scalability and Flexibility


One of the key advantages of custom web design is its scalability and flexibility. Template-based websites can’t do this. They can’t easily change to fit business needs.

Businesses can use custom web design to add new features. They can also use it to add third-party services and expand the website’s functionality. It gives them the flexibility to grow and evolve.

Furthermore, custom web design offers long-term cost savings and investment protection.

Template-based websites may seem cheaper at first.

But, they often come with limits and rules that can hinder business growth.

Custom-designed websites are built to handle future changes without needing a full overhaul.


5. Security and Reliability


Custom web design allows businesses to add custom security. It helps them protect against cyber threats well.

Cyber attacks are happening more often than you think and are more sophisticated. 

As a matter of fact, there are 2,200 cyber attacks per day, which is about one every 39 seconds.

Custom-designed websites usually include encrypted data transmission, secure payment gateways, and regular security updates. This helps them safeguard against potential threats.

If you want to make your website secure and reliable, implement regular updates and maintenance.

By doing regular maintenance, your company can:

  • Minimize downtime;
  • Prevent security breaches;
  • Build trust with customers through providing a reliable online experience.

 

6. More Insights & Improved Strategy


Tracking user behavior and engagement is crucial. It helps us evaluate if a website is effective and improve a brand’s strategy.

Custom web design allows businesses to add analytics tools and tracking. 

These tools monitor:

  • User interactions;
  • Like page views;
  • Clicks;
  • And conversions.

Professional web presence is important for brands and individuals alike. A good website is a virtual storefront.

Also, it engages visitors and conveys information. And it helps achieve business goals.

Professional web design ensures various elements contributing to functionality, user experience, and overall effectiveness.

Read on to discover five of the main components of professional web design. See how each aspect contributes to creating a strong online presence.


5 Main Components of Expert Web Design

 

1. User-Centric Design


User-centric design lies at the heart of professional web design. It involves understanding the business needs and user preferences.

Key considerations include:

  • User Research: Conducting thorough research is vitally important. Find the demographics, goals, and pain points of the target audience. This may involve surveys, interviews, and usability testing.
  • User Personas: Creating fictional representations of typical users to guide design decisions. User personas help designers empathize with their audience. They use them to tailor the website to meet the audience’s specific needs.
  • Usability Testing: Testing the website’s usability with real users helps one find and fix issues in the design. This ensures that the final product is intuitive and user-friendly.

 

2. Visual Design


Visual design plays a crucial role in shaping the aesthetic appeal and branding of a website. Professional web designers use visual hierarchy, color theory, typography, and imagery. They use these to make stunning and cohesive designs.

See the main elements of visual design:

  • Branding: They use brand elements like logos, colors, and typography. This reinforces brand identity and creates a consistent visual language on the website.
  • Layout and Composition: Arranging content is making it visually pleasing and easy to understand. It guides users’ attention and helps them navigate. This involves balancing text, images, and whitespace. They should be balanced to create a harmonious mix.
  • Responsive Design: We should ensure the website looks and works well on all devices and screen sizes. Responsive design principles let websites adapt to different viewing environments. They provide a consistent user experience.

 

3. Content Strategy


In fact, content is a game-changer in professional web design. A clear content strategy ensures the website’s content is relevant, valuable, and engaging.

Or, for example, it helps not to get a penalty because of spammy and inefficient content.

Here are some of the main aspects of content strategy:

  • Content Planning: The website’s content should be planned and organized to match business goals and user needs. This involves defining content categories, hierarchy, and navigation pathways.
  • Content Creation: Craft high-quality, compelling content. It should resonate with the target audience and communicate key messages well. This may include text, images, videos, infographics, and other multimedia elements.
  • SEO Optimization: Ensure using SEO best practices. They will improve the website’s visibility and ranking in search results. This includes optimizing content for the main keywords. It means improving site speed and performance and maintaining a good backlink profile.

 

4. Functionality and Interactivity


Professional web design requires functionality and interactivity. These two components boost user engagement and add value.

Functionality and interactivity include:

  • Navigation: The goal is to design easy-to-use menus and paths. This may involve implementing dropdown menus, breadcrumbs, and search functionality.
  • Interactive Elements: It involves adding interactive elements. These include buttons, forms, sliders, and animations.
  • Performance Optimization: Optimizing the website’s performance to ensure fast loading times and smooth navigation.

 

5. Accessibility and Inclusivity


Professional web design is based on a few principles:

  • Compliance with Accessibility Standards: Ensure the website follows web accessibility standards. These include the Web Content Accessibility Guidelines (WCAG). This involves adding features such as Alt text of images, keyboard navigation, and semantic markup.
  • Device Compatibility: The website should work with assistive technologies. The reason is that it should be usable on various devices.
  • Inclusive Design: Designing with empathy and considering the diverse needs of users.

If you want to create an attractive and converting website, focus on your customers.

No matter if you want to build a corporate website, e-commerce platform, or personal portfolio: investing in expert web design should be the main priority.

Our web design experts will help you build a strong online brand and stay ahead of the competition.

Our Designing Process

See how the Onyx8 team works to create a unique brand identity. Explore some main steps of creating custom designs for your brand.

1. Scope Definition

In this first phase, we define the project scope. After having a meeting with you we start the process. We plan the process based on your business needs and target audience.

2. Design & Copywriting

Content creation and design elements always come together in this phase. Copywriting ensures clear brand messaging, while design focuses on layout and UX.

3. Quality Assurance

Thorough testing is important to identify and rectify any issues before launch. This QA testing includes functionality testing, responsiveness checks, and UX evaluations.

4. Project Launch

After successful quality assurance and client approval, we launch the website. During post-launch process, we make sure it has optimal performance and user satisfaction.

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Useful FAQs on Web Design

1. Why you need custom website design?

Custom website design is vitally important for every brand as it's key to a unique online identity. It positions your brand in the best possible way, improves user experience, and sets you apart from competitors.

2. What makes a good website design?

Good web design must be user-centric. It should also be visually attractive, fast-loading, and SEO-optimized.

The fact is that your website design should align with your brand's messaging and goals.

3. How much does a custom website design cost?

The price of a custom website design can vary, depending on the website features and complexity.

For example, if you take simple and informational websites, the price of custom web design varies between (up to 5 pages) and can reach close to $2,000.

If you're developing a more complex website, let's say an eCommerce store, the price can reach up to $30,000-$45,000 (or even more).

4. How quickly will my website be ready?

Website design timelines vary and typically range from a few weeks to 3-4 months. The duration depends on project scope, revisions, and client feedback.

Explore Other Services

Explore our other services and take your website to the next level.

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Grow Your
Brand

Helpful guides to:

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  • Grow Your Brand

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Let's Discuss Your Project

Want to create a stunning design for your website? Our web designers will create a custom website that will help you convert visitors into customers.

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