How Web Design Impacts Content Marketing in 2024
Web design and content marketing are connected. That’s a fact!
It takes close to 5.59 seconds for users to look at a website’s content.
So based on your website content, they can decide to stay there or leave the website.
To give you deeper insights, we’ve put together the ways, in how web design impacts content marketing.
1. First Impression Matters!
Web design and content marketing are vital to any brand’s online presence.
Both of them can build loyal customers or just make them forget your brand.
When it comes to web design, first impressions always matter!
In fact, it takes only 0.05 seconds for visitors to decide: stay on the website or leave it.
That’s how web design impacts content marketing. One of the ways.
2. The Impact of Design on User Engagement
Did you know that 94% of initial impressions come from web design?
It’s all about finding what people are seeking.
Visually attractive design elements lead to having a strong brand identity. Color scheme, typography, or imagery – everything matters here.
Let’s not forget about responsiveness.
If a website is not responsive enough to fit properly on various devices, then the company has a problem. It will lead to a negative user experience and make them leave the website.
Eventually, 88% of potential customers are less likely to return to a site after a bad experience.
3. Some Helpful Strategies for Integration
Strategy 1. Storytelling
Customers love storytelling!!
Engaging content and design should get along with each other. Especially elements like infographics, images, and videos. They can boost the storytelling experience.
In this case, whitespaces on the website can be helpful. If used efficiently, it can ensure that the content is easily scannable.
Strategy 2. Consistency Across Channels
exceptional brand experience requires consistency across all channels.
So you shouldn’t solely optimize your website content but also across other platforms. Those include:
- Social media accounts;
- Email templates;
- Affiliate channels, and other digital strategies.
Strategy 3. Prioritizing Page Speed
Web design plays a pivotal role in optimizing page speed.
According to Hubspot, the average website load time in 2023 is 2.5 seconds on desktop and 8.6 seconds on mobile.
Slow-loading websites can give users a bad experience. They can also hurt content visibility.
However, compressed images, efficient coding, and streamlined design can help here.
4. SEO’s Impact Through Design
A good mix of web design and content marketing is key. It is vital for SEO success. Search engines favor user-friendly websites with high-quality content.
Proper design elements are structured well. They:
- Include an easy navigation menu, so users can find the information they want and stay as long as possible on the website;
- Give search engines valuable information and easily scan the website content. This makes content more visible in search results.
Today, it’s all about mobile-first indexing. So no one should underrate the importance of mobile-friendly design.
5. Web Design in Brand Performance
Want to build trust in your brand?
Then you should have a great website design.
When users trust the platform, they are more likely to engage with the content. And, consequently, convert into loyal customers.
Create a Converting Website with Onyx8
Today, the success of brands depends on keeping users on platforms. This should be done by giving them the information they need.
On the other hand, if you have the right content but a bad web design, everything will be in vain.
That’s how web design impacts content marketing!!
If you think your website doesn’t convert or its content should be improved, our experts are ready to help.
At Onyx8, we create websites that convert. Our digital solutions include:
- Custom web design;
- Website redesign;
- Custom web development;
- eCommerce web design & development;
- SEO services.
With every project, we guarantee:
- Project ownership;
- Total transparency;
- Measurable results.
