Top 100 Magento Statistics: Usage, Trends, Market Share & More

Magento is one of the top eCommerce platforms today. It is known for its powerful features and flexibility. They suit many online businesses and let merchants create custom online stores.

To help you know more about the platform, read on to discover the top Magento statistics.

You will cover data about its usage, market share, trends, migration, security, etc.

Magento Market Share & Usage Statistics

1. Magento’s Share of the U.S. Market: Magento powers 6.5% of all eCommerce sites in the U.S. 

2. Magento Global Stores: Today, Magento powers over 660,000 websites using Magento CMS.

3. Top 1000 U.S. Retailers: About 20% of the Top 1000 U.S. Retailers use the Magento platform.

4. Magento Usage Statistics in the Fashion Industry: Magento is used by over 1,860 fashion brands worldwide 

Have a look at the top 20 fashion companies using Magento CMS (see the list below):

5. Revenue Generation: Magento merchants collectively generate over $155 billion in gross merchandise volume (GMV) annually.

6. According to Storeleads, here is the breakdown of industry verticals for stores on Magento (see the Top Categories For Magento Stores below):

• 8.6% of Magento stores sell Home & Garden products
• 6.1% of Magento stores sell Apparel products
• 5.1% of Magento stores sell Business & Industrial products

7. Magento powers 18% of the most popular eCommerce platforms used in Europe:

8. Almost 100,000 of the total Magento stores run on Magento 2.

9. Magento is downloaded close to 5,000 times every day.

10. There are close to 10,000 Magento eCommerce websites in the United Kingdom (UK):

 

 

11. Magento ranks 3rd (8%) among the most used eCommerce platforms globally:

12. As for Magento as an Open source usage distribution, here’s the overview in some countries:

• United States of America (USA) – 0.31%
• United Kingdom (UK) – 0.78%
• Germany – 0.35%
• France – 0.62%
• Spain – 0.85%

13. Top countries for stores using Magento are (excluding the U.S., see the screenshot below):

• 6.5% of Magento stores are in the United Kingdom
• 6.1% of Magento stores are in Germany
• 5.4% of Magento stores are in the Netherlands

Magento 2 Migration Stats

14. Magento Commerce has a Customer Satisfaction score of 60, from its users.

15. Close to 30% of Magento 1 users delayed migration to Magento 2 due to cost concerns.

16. On average, Complex Magento 2 migrations take 9-12 months.

17. Risk of Staying on Magento 1: 93% of Magento 1 websites are High/Critical Risk.

18. Depending on complexity, the cost of migrating to Magento 2 can range from $1,000 to $1,500.

19. High/Critical Risk on Magento 2: 55%of Magento 2 websites are High/Critical Risk.

20. 80% of Magento 1 extensions have been upgraded or replaced with Magento 2.

21. 75% of Magento 2 stores report improved customer retention after migration.

22. 60% of Magento 2 migrations include extensive data migration from third-party systems.

23. Among all Magento stores, 40% face SEO challenges during migration to Magento 2.

24. 70% of merchants see a positive ROI within one year of migrating to Magento 2.

Magento Performance

25. The average load time for a Magento 2 store is 2.2 seconds.

26. Stores using Varnish caching see a 200% improvement in page load times.

27. Stores hosted on Magento Commerce Cloud experience 30% faster load times.

28. Conversion Rate Loss: A 1-second delay in page load time can result in a 7% reduction in conversions.

29. Average Session Duration: The average session duration on a Magento store is 5.5 minutes.

Security & Compliance

30. Adopting security AI and automation can cut breach costs by $4.88mln (see the screenshot from IBM‘s report).

31. 87% of websites using the Magento platform are at serious risk of cyberattacks.

32. 80% of European Magento stores have implemented GDPR compliance measures.

33. SSL Certificate Usage: 90% of Magento stores have SSL certificates enabled.

34. Magento accounted for 30% of the top eCommerce platform data breaches in 2023.

35. 70% of Magento 2 stores use advanced encryption methods to secure customer data.

36. Magento stores with SSL certificates see a 10% increase in customer trust.

37. 55% of Magento stores use fraud detection tools to prevent chargebacks.

38. 25% of Magento merchants conduct regular compliance audits to meet industry standards.

Customization & Extensibility

39. Magento stores use an average of 30 extensions.

40. 40% of Magento stores use a combination of custom and pre-built themes.

41. 85% of Magento stores have custom-built functionality.

42. Magento merchants using personalized content report a 15% increase in customer loyalty.

43. 65% of Magento stores use custom checkout processes to enhance user experience.

44. Magento stores integrate with an average of 10 third-party services or APIs.

45. 50% of Magento merchants use custom reporting tools to track store performance.

46. Around 20% of Magento stores use the Multi-Source Inventory (MSI) feature.

47. 25% of Magento stores use AI to deliver personalized shopping experiences.

Headless Commerce & PWA

48. Magento headless stores handle up to 300 API requests per second.

49. PWA-enabled Magento stores load 3 times faster on mobile devices.

50. PWA reduces shopping cart abandonment by 20%.

51. The total cost of developing a headless commerce solution for an online store is estimated to be around $68,000 – $128,000:

Business Size	Estimated Cost Range
Small Business	$3,000 – $35,000
Medium-sized Business	$35,000 – $75,000
Large-scale Enterprise	$100,000+

Also, find a more comprehensive breakdown of costs for a headless commerce solution (not specific to Magento) below:

Development Stage	Estimated Hours	Estimated Cost (USD)
Analyzing and Planning	40 – 60	1,600 – 2,400
Rethinking UX/UI	410 – 635	16,400 – 25,400
Development	860 – 1,680	43,000 – 84,000
Release and Post-release Settings	140 – 320	7,000 – 16,000
Total	1,450 – 2,695	68,000 – 128,000

52. Magento PWAs increase user engagement by 50%.

53. 40% of Magento merchants cite cost as a barrier to PWA adoption.

54. Headless Magento implementations reduce time to market by 25%.

55. 60% of new Magento 2 developments are built with an API-first approach.

56. PWAs for Magento stores lead to a 20% increase in user retention.

B2B eCommerce

57. Magento B2B stores have an average order value 2.5 times higher than B2C stores.

58. B2B Customer Acquisition Costs are 30% lower on Magento.

59. 60% of Magento B2B stores offer customized portals for different customer segments.

60. 45% of B2B buyers complete their purchases on mobile devices.

61. 70% of B2B Magento stores offer self-service features for reordering.

62. Magento B2B stores report a 50% higher repeat purchase rate than B2C stores.

63. 55% of Magento B2B stores offer self-service customer portals.

64. Overall, 45% of Magento B2B stores use advanced pricing management tools.

65. Around 30% of B2B Magento merchants report increased revenue from cross-selling and upsell features.

66. 25% of Magento B2B stores use automation to streamline order processing.

Multi-Store Management

67. 30% of Magento multi-store merchants operate in many currencies.

68. 35% of Magento multi-store merchants integrate global payment gateways.

69. 40% of Magento multi-store setups offer store-specific promotions.

70. Magento stores with global reach report 25% higher revenue than domestic-only stores.

71. 50% of Magento merchants with multi-stores use centralized management tools.

72. Close to 60% of multi-store Magento merchants use centralized marketing strategies.

73. 50% of Magento multi-store merchants offer multi-language support.

74. Magento stores using localized content see a 15% increase in conversion rates.

75. 30% of Magento multi-store merchants use centralized inventory management tools.

76. Multi-store Magento implementations achieve a 20% better SEO performance through localized domains.

SEO & Marketing

77. SEO tools used in Magento eCommerce stores increase organic traffic by 25% on average.

78. Magento merchants integrating with Google Shopping see a 30% increase in visibility.

79. These are the top marketing technologies used on Magento websites (see the table below):

80. Email marketing campaigns have an average open rate of 22%.

81. Magento stores using social proof tools see a 15% increase in conversion rates.

82. Magento stores using rich snippets see a 20% increase in click-through rates (CTR).

83. 45% of Magento merchants use SEO-optimized themes for better search rankings.

84. 10% of Magento stores are optimized for voice search.

85. Magento stores with product reviews see a 15% increase in conversions.

86. 25% of Magento stores use affiliate marketing to drive traffic.

87. Magento stores using content marketing report a 20% higher ROI.

Hosting & Cloud

88. Magento Commerce Cloud saw a 25% growth in adoption in the last year.

89. Magento Commerce Cloud reduces hosting costs by 30% for large enterprises.

90. 35% of Magento stores on the cloud use custom cloud solutions for unique business needs.

91. 50% of Magento Cloud merchants use disaster recovery plans.

92. Magento Cloud’s scalable architecture allows businesses to handle peak loads with ease.

93. 60% of Magento Commerce Cloud users cite enhanced security as a key benefit.

94. 35% of Magento Cloud merchants enjoy auto-scaling during peak traffic.

95. Among Magento eCommerce stores, 45% of Magento stores on the cloud use automated backup solutions.

96. Out of all Magento stores, 25% have migrated to cloud hosting in the last year.

97. 15% of Magento merchants use hybrid cloud solutions for greater flexibility.

Other Magento 2 Statistics

98. See the breakdown of Magento stores (by the number of employees):

99. The top 10 categories for Magento stores are the following:

100. When analyzing all Magento stores, here’s the overview of contact information, 60% of Magento stores have a phone number on the website, and 50% of them have an email.

Sources Used in the Content

• Builtwith (Magento trends)
• Techreport.com
• Builtwith (Magento eCommerce fashion trends)
• Adobe.com
• Storeleads.app
• Comparably.com
• Clutch.co
• Foregenix Magento Security Report
• Reddit.com
• Stackexchange.com
• Nexcess.net
• Akamai.com
• Magentoassociation.org
• Ssllabs.com
• Trustwave.com
• Adobe commerce marketplace
• Themeforest.net
• Adobe.com (Magento topics)
• Cminds.com
• Omnisend.com
• Onilab.com
• Ibm.com
• Shopify.com
• Semrush.com
• Apac-ecommerce.com
• Moz.com
• Adobe Commerce Developer Documentation
• Google for developers
• Trustpilot.com
• Google Shopping
• Contentmarketinginstitute.com
• Cj.com
• W3techs.com
• European eCommerce report
• Statista.com
• Digitalcommerce360.com
• Pcisecuritystandards.org
• Baymard.com