80+ eCommerce Statistics You Should Know in 2025

The eCommerce industry is changing fast year over year. This shift is driven by new technology and changing consumer habits.

Business owners and enthusiasts need the latest stats. This information is crucial for planning and making decisions.

Below, we’ve dished out over 80 unique eCommerce statistics and current trends you should know.

Global eCommerce Market Overview

1. Retail eCommerce sales are predicted to grow and reach over $8 trillion globally by 2026.

2. China tops the global eCommerce market, making up close to 50% of online retail sales.

3. The USA accounts for 24% of global eCommerce sales.

4. Shopify dominates the market with over 6.6 million live sites, far ahead of all competitors.

Have a look at all live websites operating on the top 10 eCommerce platforms in Canada:

5. The European eCommerce market is expected to grow by 10% annually through 2025.

6. India’s eCommerce market is expected to reach $200 billion by 2026.

7. Global retail eCommerce sales will see an estimated 31% growth by 2028.

8. The digital marketplace is thriving, boasting over 27 million eCommerce websites globally.

9. A staggering 90% of internet users have clicked ‘buy’ at least once in their lives.

10. In 2025, retail eCommerce sales are estimated to exceed $4.3 trillion globally.

11. By 2025, eCommerce is projected to account for 21.9% of all retail sales.

12. The U.S. online shopping market is set to hit close to $2 trillion by 2029 – up by over $650 billion from 2024.

13. Global B2C eCommerce turnover is forecasted to reach up to $5.5 trillion by 2027.

14. Fastest-growing eCommerce markets include Turkey, Brazil, and India.

Have a look at the top 10 fastest-growing eCommerce markets’ annual growth rate (2025-2029):

15. By 2027, Amazon is expected to surpass Alibaba in global sales, reaching $1.2 trillion.

16. The U.S. eCommerce market had approximately 334 million users by 2029 (with 97.1% growth).

17. Grocery is expected to be the top U.S. eCommerce category – making up close to 20% of all sales by 2026.

18. The United States has the most Shopify stores globally.

 

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Consumer Behavior and Preferences

Knowing how consumers behave is key for eCommerce brands. It helps improve user experience and boosts conversions.

19. The average cart abandonment rate is over 70% – but some sources show it can go as high as 80%.

20. Over 1/3 (35%) of shoppers will abandon their cart if the checkout is too complicated.

21. 57% leave when there aren’t multiple payment options.

22. Close to 1/3 of online customers won’t complete a purchase if there’s no guest checkout option.

23. 43% of online buyers abandon carts due to high delivery costs.

24. Among online shoppers, 84% abandon carts if they’re forced to create an account.

25. 37% say checkout is the most frustrating part of online shopping.

26. The average number of products per eCommerce order is 4.95.

27. An average user spends almost $3 per visit.

28. 81% of consumers value detailed product descriptions.

29. 91% are more likely to shop with brands offering loyalty programs.

30. 68% of shoppers are more likely to buy when they get personalized product recommendations.

31. Shopify stores embracing tailored recommendations enjoy a remarkable 25% sales spike.

32. Customized suggestions elevate eCommerce sales by an impressive 20%.

33. A compelling 60% of eCommerce sites provide free shipping, guiding customer choices.

34. 56% of shoppers prefer brands offering multiple payment options.

35. A staggering two-thirds of buyers admit that product reviews shape their choices.

36. An impressive 81% of shoppers seek product info online before deciding.

37. Six in ten online customers prefer sites that showcase genuine customer reviews.

38. 85% of consumers trust Shopify stores with clear return policies.

39. Roughly 9 out of 10 consumers are more likely to complete a purchase when they can view product reviews.

40. Close to 90% of users say they’re unlikely to revisit a site after a poor experience.

41. Close to three-quarters of purchasers like companies that articulate with a clear and coherent message.

 

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Mobile Commerce Trends

Mobile commerce continues to grow. A big portion of the statistics in eCommerce lies on mobile devices.

So let’s explore a bit mobile shopping experience as well.

42. Mobile devices account for 65% of all sales made through Shopify.

43. Nearly 50% of all online purchases in the U.S. happen on mobile.

44. In the digital marketplace, 40% of transactions now implemented on mobile devices.

45. Over 50% of all eCommerce traffic comes from mobile.

46. TikTok integrations boost Shopify sales by 40%.

47. 71% of shoppers prefer mobile-optimized websites.

48. Shoppers spend an average of 50 minutes monthly on mobile eCommerce apps.

49. By 2025, social commerce sales will soar to $1.2 trillion.

50. Pinterest referrals convert 2x more on Shopify. 

51. Social selling tools increase revenue by 30%.

52. 70% of mobile shoppers abandon their purchase if the mobile site is poorly designed.

53. Shopify merchants generate 20% of traffic from social media.

54. Live shopping events on Shopify increase engagement by 25%.

55. Mobile conversion rate for Shopify stores averages 1.2%, with top performers hitting close to 4%.

 

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Platform and Technology Insights

56. Choosing the right platform and leveraging technology effectively are crucial for eCommerce success.

57. Magento powers 6.5% of all eCommerce sites in the U.S.

60. There are a total of over 800,000 websites that have used OpenCart as their eCommerce platform

61. Shopify Plus is used by over 48,000 live websites.

62. Shopify has a 2.72% market share among the top 100,000 websites globally.

63. Shopify’s average order value is $85.

64. eCommerce conversion rates have the following picture worldwide:

65. Average eCommerce site conversion rate is 2.58%.

66. Shopify’s average page load time is 2.8 seconds. 

67. Websites with product images increase sales by 30%.

68. Video holders are 53% more likely to make an appearance on Google’s first page.

69. Over 30% of users have used AR (augmented reality) while shopping.

70. 61% of consumers want more video content from brands.

71. 75% of shoppers say they have a more positive perception of brands with interactive websites.

72. Websites with clear CTAs see 200% higher conversion rates.

73. Email marketing delivers an ROI of $42 for every $1 spent.

74. Google Ads convert at 4.4%, and Facebook/Google paid ads have a 3% CTR.

75. 56% of marketers say content marketing brings in more leads than any other method.

76. Over 9.3 million Shopify stores exist worldwide – about 4.3 million are live.

77. There are over 195,000 live websites using OpenCart.

 

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Regional Market Highlights

Regional differences play a significant role in eCommerce trends and consumer behavior.

78. Amazon receives over 2 billion monthly visits in the U.S.

Here are some Amazon statistics below:

79. U.S. eCommerce average return rate is over 16%.

80. Amazon leads U.S. eCommerce with 37.6% market share:

82. Amazon’s net revenue in 2023 was almost $576 billion.

 

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Sources Used

Here are the sources the Onyx8 team used in the content above:

• https://analyzify.com/statsup/us-ecommerce
• https://baymard.com/lists/cart-abandonment-rate
• https://datareportal.com/reports/digital-2024-global-overview-report
• https://marketing.dynamicyield.com/benchmarks/conversion-rate/
• https://onyx8agency.com/blog/top-magento-statistics/
• https://trends.builtwith.com/shop/country/United-States
• https://trends.builtwith.com/shop/Magento
• https://trends.builtwith.com/shop/Magento-2
• https://trends.builtwith.com/shop/Magento-Enterprise
• https://trends.builtwith.com/shop/Shopify
• https://trends.builtwith.com/shop/traffic/Entire-Internet
• https://www.deloitte.com/global/en/Industries/consumer/analysis/global-retail-outlook.html
• https://www.emarketer.com/content/top-10-ecommerce-sites-us
• https://www.emarketer.com/content/us-amazon-ecommerce-forecast-2024
• https://www.emarketer.com/content/us-digital-grocery-2024
• https://www.emarketer.com/content/worldwide-retail-ecommerce-forecast-2024
• https://www.gartner.com/en/sales/trends/future-of-sales
• https://www.hotjar.com/blog/cart-abandonment-stats/
• https://www.imperva.com/resources/resource-library/reports/the-state-of-security-for-ecommerce-2022/
• https://www.juniperresearch.com/press/ecommerce-losses-online-payment-fraud-48bn
• https://www.loopreturns.com/the-ecommerce-returns-benchmark-report/
• https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-e-commerce
• https://www.sana-commerce.com/report/b2b-buyer/
• https://www.statista.com/forecasts/220177/b2c-e-commerce-sales-cagr-forecast-for-selected-countries
• https://www.statista.com/forecasts/997132/biggest-e-commerce-payment-brands-in-the-us
• https://www.statista.com/statistics/1111233/payment-method-usage-transaction-volume-share-worldwide/
• https://www.statista.com/statistics/1198949/most-visited-websites-in-the-retail-sector-worldwide/
• https://www.statista.com/statistics/1297393/payment-methods-cross-border-ecommerce-united-states/
• https://www.statista.com/statistics/1341242/btob-ecommerce-sales-united-states/
• https://www.statista.com/statistics/1341653/live-commerce-adoption-by-country/
• https://www.statista.com/statistics/1363180/monthly-average-units-per-e-commerce-transaction/
• https://www.statista.com/statistics/1449284/retail-mobile-commerce-revenue-worldwide/
• https://www.statista.com/statistics/187439/share-of-e-commerce-sales-in-total-us-retail-sales-in-2010/
• https://www.statista.com/statistics/187443/quarterly-e-commerce-sales-in-the-the-us/
• https://www.statista.com/statistics/239288/countries-ranked-by-average-b2c-e-commerce-spending-per-online-buyer/
• https://www.statista.com/statistics/249855/mobile-retail-commerce-revenue-in-the-united-states/
• https://www.statista.com/statistics/266282/annual-net-revenue-of-amazoncom/
• https://www.statista.com/statistics/272391/us-retail-e-commerce-sales-forecast/
• https://www.statista.com/statistics/273957/number-of-digital-buyers-in-the-united-states/
• https://www.statista.com/statistics/274255/market-share-of-the-leading-retailers-in-us-e-commerce/
• https://www.statista.com/statistics/379046/worldwide-retail-e-commerce-sales/
• https://www.statista.com/statistics/379112/e-commerce-share-of-retail-sales-in-us/
• https://www.statista.com/statistics/506535/amazon-marketing-spending/
• https://www.statista.com/statistics/568684/e-commerce-website-visit-and-orders-by-device/
• https://www.statista.com/statistics/871/online-shopping/
• https://www.statista.com/topics/10315/shopify/
• https://www.statista.com/topics/4322/apple-pay/
• https://www.thinkwithgoogle.com/intl/en-us/
• https://www.threatintelligence.com/blog/retail-cybersecurity
• https://www.trade.gov/ecommerce-sales-size-forecast/