Local SEO for Plumbers: 7 Strategies That Work in 2025

The global plumbing parts market is expected to grow at a CAGR of 5.42% from 2023-2029.

This means that the competition is becoming even tougher.

2025 is not an exclusion here and it’s more important than ever to be prominent in local search results.

Below, we’ll lay down the best local SEO strategies for plumbers that still work in 2025.

Here are the key highlights:

• Why your plumbing brand needs a well-developed local SEO strategy
• Top 7 SEO strategies for local plumbing companies
• How Onyx8 can help you address your needs

Best Local SEO Strategies for Plumbers

1. Optimize your Google Business Profile

If you haven’t yet created your Google Business Profile, you’re already back to square one.

First of all, set up your profile. A well-optimized Google Business Profile is always the key to attracting local customers. It’s often the first contact of plumbing companies that appears in Google Search or Maps.

That said, ensure your business details are correct up there. Name, address, phone number and website – all matter here.

Google uses this information to determine which searches are relevant to your company, based on your potential customers’ location.

Next, upload photos of your services, team and projects (in good quality) – they can attract customers.

Above all, regular updates about special offers and new services add value.

Plus, they show your business is active and having updates regularly.

Don’t forget about customer reviews. Every customer pays attention to them in the plumbing industry.

Encourage customers to leave positive reviews on your Google Business Profile. Positive feedback builds trust with clients.

Replying to reviews, good or bad – shows that you really care.

Local customers’ satisfaction is the most important factor to grow your plumbing business.

2. Optimize your profile for local keywords

Today, local keywords are still one of the most pivotal factors in organic performance strategy.

When customers search for plumbing services, they usually include a location.

For example, imagine your brand operates in San Diego or San Francisco. Your customers can search for “plumbers in San Diego” or “emergency plumber in San Francisco.”

To increase the probability of appearing in the first positions, your site should be optimized for these local keywords.

To corner the market, research the keywords local customers use to find plumbing services.

For example, tools like Google Keyword Planner, SEMrush and Ahrefs can help you here. They provide pretty useful insights into the most popular local search terms.

Here are the top ten keywords in the plumbing industry to help you:

So add these local keywords to your website content. Include them in:

• Location-targeting service pages
• Blog posts
• Meta titles and descriptions
• Main heading
• URL, etc.

On the other hand, if you’re a plumber in California, use phrases like “California plumbing services” and “emergency plumber in California” on your site.

Here are some local keyword ideas:

Above all, keyword research and on-page optimization can be tricky to learn at first.

But it’s worth the effort!

💡Pro Tip: Research the keywords regularly. The search volume and trend can change for some of them because of seasonality, competition etc.

3. Create location-targeted service pages

Another plumbing local SEO strategy that still works in 2025 is creating location-targeting pages.

Create landing pages for each area where you offer plumbing services. Each location page must have unique, area-specific content.

For example, if your business operates in both Los Angeles and San Diego, create separate pages for each.

Add local keywords to these pages. This could include plumbing problems, local rules or any unique services you offer.

Overall, a plumber can serve in a few locations in the same city. In this case, they can have a page for “plumbing services in San Francisco” and another one for “plumbing services in Sunset District.”

This way, they would show up in local searches for both.

💡Pro Tip: Include reviews from local customers. This will make your landing page relevant to the location you’re targeting. Plus, it can boost the conversion rate as well.

You may also like: Top 150 Local SEO Statistics on Different Industries

4. Focus on mobile optimization

Over 60% of global internet activity comes from mobile devices. And that’s a fact!

So mobile optimization is not just an option – it’s a necessity. And significant part of local searches for plumbing services happens on mobile devices as well.

Now let’s see how to optimize your website and make it mobile-friendly:

Just a few local SEO tips from Onyx8’s experts:

• Use a responsive design for desktop, mobile and tablet version as well
• Optimize images for size and enable caching
• Minimize HTTP requests and use a CDN
• Simplify navigation with a hamburger menu
• Use visible buttons
• Keep font size at least 16px
• Shorter paragraphs and sentences are always better

46% of all searches on Google are for a local brand or local service.

Above all, Google prioritizes mobile-friendly websites in search rankings, especially for local searches.

💡Pro Tip: Don’t forget to optimize your website for speed and performance. It should load quickly and provide a smooth user experience for the local audience.

5. Get listed on local listings (citations) and directories.

Another effective local SEO strategy is to get listed in local online directories.

Sites like Yelp, Angie’s List and Thumbtack are among the most popular directories customers use to find plumbing services.

These directories often rank high in search results. So listing your plumbing company there can give you more visibility.

Also, keep in mind to have the same info (which is called NAP) across all directories.

Inconsistent information can confuse customers and search engines, thus hurting your local rankings.

On the flip side, consistent NAP info can enhance your website’s local search rankings, calls and bookings.

💡Pro Tip: Keep some consistency when applying this strategy. Don’t add your business in 50 directories at once. Add 5 or 7 per month, making it a constant work.

6. Implement a local link-building strategy

Building links itself is one of the most complex but advanced and helpful SEO strategies.

But only if you implement it correctly, indeed.

The goal here is to get trustworthy local sites to link to yours. This will show to search engines your business is trusted and authoritative in the local pipework community.

Start by networking with local businesses, suppliers and community organizations. Try to get links from their websites.

For example, you could write external content for local blogs or journals. This can earn you valuable backlinks and enhance your brand’s backlink profile.

💡Pro Tip: Do not think that paying some people will get you the local links required. First of all, that’s not a desirable strategy for Google. Plus, those links will probably be from junky websites that just sell links to people like you. Try to get links organically and in a more natural way.

7. Regularly publish localized content

Localized content can help your plumbing business stand out in local search results. This means creating blog posts, articles or videos and addressing local plumbing concerns.

Writing blog posts about common plumbing problems in your area can be helpful. For example, you can write about “How to prevent frozen pipes in San Diego” or “Top 5 plumbing issues in California.”

Or, you can make videos showing plumbing tips or solutions to common issues faced by local homeowners.

💡Pro Tip: When writing localized content, include different words, synonyms and phrases related to the current location. It will enhance content relevancy, rank locally and be more native to the local audience.

The Importance of Local SEO for Plumbers

As you might know – local SEO is the process of optimizing a plumbing website properly for search engines. Its main task is to attract as many customers from local searches as possible.

That said, search visibility is a top profit channel for plumbing companies.

People in need of plumbing services often search for “plumber near me” or “emergency plumbing service.” So showing up in the first positions of Google for plumbing businesses is a necessity.

Brands that don’t optimize their online presence will likely fall behind. They’ll lose to competitors who invest in local SEO.

Strategic planning is vital for a plumbing business. It creates a custom approach that ensures high visibility and customer engagement.

Improve Your Plumber SEO Strategy With Onyx8

The plumbing industry is quite tough and competitive. That’s why working with a local plumbing SEO agency can help you attract and retain more customers.

At Onyx8, we work with brands of all sizes in the plumbing industry and deliver comprehensive local SEO services.

We develop SEO strategies based on your unique business goals. Be it increasing visibility, auditing your existing SEO strategy, fixing tech issues or enhancing brand awareness.

By working with us, we always provide you with:

• Dedicated manager
• Project transparency
• Tangible results

Ready to develop an SEO strategy for your plumbing company?

Contact us now to get a free consultation and enhance your organic rankings.

AboutOnyx8 Team

Onyx8 has a team of experienced digital experts, developers, SEO experts, web designers, and project managers operating globally and providing useful insights.