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Home » Case Studies » Grillshop.at
Grillshop.at
Services: Magento Development & SEO
Challenge: Migrate the website from Magento 1 to Magento 2 & Boost its performance
Result: Healthy website on Magento 2 & 390% organic performance growth
Grillshop.at is an Austrian eCommerce company selling grills and outdoor cooking equipment. They sell a wide range of grills, accessories, and related products to grilling enthusiasts.
The Challenge
Having a fast eCommerce store on Magento 2 that will sell grill-related products securely. The client was suffering from Magento 1-specific issues such as technical, development, and organic performance issues, and the client was losing customers.
The Approach
Our team at Onyx8 analyzed the website, identified the main issues, and created a working plan to reach the client’s goals. All the aspects mentioned during the meeting (regarding web design, Magento migration, and SEO) were considered during the process.
Objectives
- Migrate website from Magento 1 to Magento 2
- Optimize website for SEO-friendliness
- Fix all web design-related crashed elements
- Increase the speed and performance of the shop
- Fix all technical SEO-related issues
- Tackle the issue with limited extension support
The Solution
To achieve the goal, we developed a solid digital strategy. During the strategy implementation, our team handled the Migration of the website, conducted an in-depth tech audit of the website, tackled all design-related issues, and worked with the SEO team to create a fully SEO-optimized website.
Website Design
A well-crafted website design doesn’t only look great but it impacts conversions as well. Our team identified all the design-related issues to prevent users abandon the website and increasing the bounce rate.
Web Development
One of the strongest points of the Onyx8 Team is the expertise in Magento development including migration. From rich snippets and structured data to a secure and healthy website, we fixed all the migration-related issues.
SEO Optimization
The website’s organic performance was unstable due to non-SEO-friendly URLs, suboptimal sitemap generation, slow page load times, poor mobile optimization, etc. Our team handled all SEO-related issues including removing the limited automation for meta tags, enhancing rich snippets support, removing duplicate content, and creating a better user experience.
Digital Consultation
During the process, the team was as transparent as possible. We considered the needs of the client but at the same time, responded to their questions and needs properly. With information that might not be that beneficial to Onyx8 but would be profitable for the client.
Mobile & Desktop Designs
The Results
Migrated Website
0
%
having no issues related to Magento 1 anymore.
Organic Growth
0
%
offering Grillshop enhanced visibility.
More Leads
0
%
providing more leads and conversion opportunities.
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