Top 6 Marketing Mistakes Moving Companies Make

The global moving companies market size is expected to reach over $143 billion by 2033, growing annually at around 5.2% from 2025 to 2033.

This means that moving companies need stronger marketing strategies to stand out competition.

On the flip side, many moving companies are still making some mistakes that decrease their profitability.

We’ll break down everything about common marketing mistakes moving companies make and how to avoid them.

1. Skipping Digital Marketing

Nowadays, digital marketing is one of the top traffic channels for many moving companies.

However, there are some that still rely solely on traditional marketing methods.

Above all, many moving companies think they can cut corners by saving on digital marketing.

But this can be a high price for them – they can lose customers online.

Today everyone is online so if you ignore digital channels, you’ll miss out on a large part of the market.

A few must-apply strategies from Onyx8’s experts are the following:

1. A user-friendly website: A professional, easy-to-navigate website is the basis of any digital marketing strategy. It should include clear information about services, prices and contact details.
2. SEO optimization: Ensure your website is optimized for search engines. This involves using relevant keywords, creating high-quality content, and securing backlinks.
3. Social media presence: Connect with potential customers on platforms like Facebook and Instagram. In fact, over 90% of them are active on Facebook and over 65% on Instagram. So share updates about your services there.

💡Pro Tip: Depending on where your moving company is located, always check which social media platforms your customers are using. Your business should be present there where they are to be  

2. Ignoring Online Reviews/Testimonials

Positive reviews convince 94% of consumers more willing to use a business.

So positive reviews build trust, while negative reviews can drive away potential customers.

On the flip side, some moving companies don’t keep track of their online reputation.

Imagine you have negative reviews and you haven’t checked them. People reading negative feedback will probably check also the reviews of your competitors.

Check platforms like your Google Business Profile or Yelp, as an example.

In addition, a professional moving company always encourages its customers to review them online.

So ask your customers to leave reviews. Have a system to save their time and make their job much easier.

For example, Google offers a link directly to reviews. Anyone can click it to reach the “Review” section of your Google profile.

💡Pro Tip: Always reply to your reviews, even the positive ones. Let people know you’re monitoring every review and care about their thoughts.

3. Not Focusing on Content Marketing

Content marketing helps establish authority and trust with local potential customers.

By offering useful insights, moving firms can maintain loyal customers.

Conversely, many moving companies are uncertain if it’s worth investing in content marketing – that’s indeed a mistake!

Or, for example, they don’t know how to develop a strategy or implement it. This often leads to posting irregularly or sharing irrelevant content that doesn’t engage.

So moving companies that use content marketing get much more website traffic than those that don’t.

As a matter of fact, one of the most converting content marketing examples is videos.

Among other content marketing strategies are publishing blog posts and writing about moving tips, guides and moving checklists.

💡Pro Tip: Create videos showcasing your relocation services, customer testimonials and showing the moving process. It will have more impressions on your customers and increase the chances of getting converted.

4. Failing to Invest in Local SEO

Applying Local SEO for moving companies attracts customers in the current local area. It makes your business show up in local searches and boosts visibility to nearby clients.

Many moving companies don’t optimize their online presence for local searches.

But the fact is that 60% of smartphone users have called a business from the search results.

The result of not having a well-developed SEO strategy? Missing out on customers who are actively looking for moving services in their area.

So to avoid this mistake, first of all, create, claim and optimize your Google Business listing. Include correct contact information, operating hours and high-quality images (but not stock images).

Next, ensure your business is listed in local directories and online listings, that’s very important as well.

Don’t forget about local keywords. Use location-specific keywords in your website content and meta descriptions – everywhere. But do not overoptimize the content.

If you’re not aware of what moving company-related keywords to use, just research them.

To help you here as well, here are the top keywords related to moving companies. The data is from Ahrefs tool, along with their keyword difficulty and search volume in the USA:

💡Pro Tip: Research not only keywords but also your competitors and market trends. Research competitors to know what strategies they use and market trends to stay competitive – trends change constantly.

You may also like: Local SEO for Moving Companies: 7 Best Strategies for 2025

5. Not Tracking Marketing Results

Tracking ROI for marketing is key to see what works and what doesn’t.

Without this data, moving companies can’t decide where to spend their marketing budget.

However, some moving companies face a tough choice here. They invest in different marketing channels but don’t track how well they work.

Eventually, this leads to wasted resources and missed customers.

Some areas to focus on here are:

• Setting clear goals: Define what success looks like for each marketing campaign.
• Using analytics tools: Use tools like Google Analytics, Search Console and social media insights dashboard. It will help you understand which channel works best and optimize your marketing budget.
• Regularly review metrics: After having the tools setup, analyze data to see which strategies bring the most profit. Based on the data, you’ll have more insights on reoptimizing your strategies properly.

6. Overlooking Email Marketing

Over 80% of local small businesses use email marketing to boost sales and build customer loyalty.

For local moving companies, email marketing is a great way to reach out to local customers and stay connected with them.

This gives them a chance to increase leads and keep the moving company in their thoughts.

Many moving companies miss out on email marketing. They either don’t collect email addresses or send irrelevant content. This content fails to engage recipients.

For more effectiveness, collect email addresses from your website visitors. You can do this during service inquiries and from past customers.

Plus, segment your audience. Create targeted email campaigns based on customer interests, behavior and past interactions.

💡Pro Tip: When sending emails, provide valuable content – no fluff. Send newsletters with moving tips, special offers and updates about your services. Try to provide solutions for your customers they seek.

You may also like: Top 150 Local SEO Statistics on Different Industries

Enhance Your Moving Company’s SEO Strategy With Onyx8

To stay ahead of the competition, moving companies should have a strong digital strategy.

As a professional SEO agency for moving companies, Onyx8 is specialized in:

• Auditing and analyzing your current SEO strategy
• Developing an efficient local SEO strategy
• Drive trackable results for your brand

Providing custom fully digital solutions, our team also provides the following services:

• Custom website design
• Custom web development
• eCommerce website development

Contact our team to schedule a Free consultation and develop a working local SEO strategy for your moving company.

AboutOnyx8 Team

Onyx8 has a team of experienced digital experts, developers, SEO experts, web designers, and project managers operating globally and providing useful insights.