Google’s February 2026 Discover Core Update: What to Expect
After high volatility in the SERPs, Google finally announced the February 2026 Discover Core Update.
Is this a coincidence? Not really!
This February algorithm update is the latest so far, and aims to enhance content quality and relevance.
The update focuses on local content and cuts down on sensationalism and clickbait (this is the practice of using exaggerated, shocking, or emotionally charged content).
Also, the expertise of the writer is considered as well (just like previous updates).
Expertise is judged by topic, not by the whole website. This is important as it helps niche publishers and multi-topic sites with strong sections constantly improve.
Discover doesn’t mean the update is related only to News. In fact, it’s all about news, articles, and videos. So it this is to keep content personalized, based on user preferences.
As with other core updates, expect some traffic fluctuations.
However, the volatility has smoothed a little:
The rollout starts with English-language users in the US, and then it will expand globally, in the coming months.
So keep an eye on Discover guidelines and other core updates.
If you are suffering from organic traffic because of the AI content drop, we are here to help. Our expert SEO services will help you ensure your content strategy is secure and is growing safely.
Otherwise, your website’s organic traffic can be impacted by these updates as well.
