Top 150 Local SEO Statistics on Different Industries

Local SEO matters when you operate a local business and want more customers to visit it.

But how many of them seek information about your business? Or is it worth investing in local SEO?

Read on to discover top local SEO statistics about:

1. Hotel industry
2. Restaurants
3. Real estate
4. Travel agencies
5. Business schools & universities
6. Law firms
7. Gyms
8. Plumbing industry
9. Banking sector
10. Dental industry
11. Manufacturing
12. Healthcare industry
13. Construction sector
14. Family law attorneys

Let’s begin by looking at some key figures that showcase the hotel industry overview before moving on to other sectors.

Local SEO Statistics for Hotels

1. 33% of mobile users search for local businesses daily.

2. Around 98% of consumers used the internet to find local business information, up from 90% in 2019.

3. 28% of nearby searches lead to purchases.

4. 46% of local partners use SEO, with 79% considering it effective.

5. Close to 60% of hotels don’t optimize for local search.

6. 61% of shoppers prefer local businesses with physical locations and websites.

7. 22.6% of website traffic comes from local searches.

8. 42% of local searches lead to clicks on the Google Map Pack.

9. 87% of customers read online reviews for local businesses.

10. 85% of consumers found incorrect information about a business online.

11. Based on Ahrefs data, these are the top 5 keywords (by search volume) when seeking “SEO for hotels” keyword in one of the top SEO tools – Ahrefs:

12. And have a look at the “SEO for hotels” keyword’s search volume trend from Ahrefs (+forecast until 2025):

Local SEO Stats for Restaurants

13. 61% of local searches result in purchases, particularly for restaurants.

14. 88% of consumers who search for local businesses visit within a day.

15. 82% of consumers read online reviews for local restaurants.

16. Over 70% of consumers visit restaurants based on their Google Business listing.

17. 78% of local mobile searches prompt an offline visit.

18. 70% of mobile searches lead to action within one hour, emphasizing the importance of local SEO for restaurants.

19. 47% of consumers expect a business to have a mobile-friendly website.

20. 34% of consumers searching for a local restaurant will visit it the same day.

21. 54% of consumers look for restaurant menu information online.

22. 51% of people trust online reviews as much as personal recommendations.

23. Here’s the search volume trend for the keyword “SEO for restaurants”, from Ahrefs (+forecast until 2025):

 

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Statistics for Real Estate Agencies

24. 52% of real estate searchers use a mobile device.

25. When searching locally, 75% of users never scroll past the first page of search results.

26. 78% of local mobile searches implemented online, visit to a property.

27. 87% of buyers find their home online.

28. Among home buyers, 90% start their search online.

29. 68% of consumers are likely to visit a business listed on Google Maps.

30. 53% of real estate leads come from local SEO efforts.

31. 92% of consumers trust referrals from friends and family, but 70% also rely on online reviews when visiting a real estate agency.

32. 61% of homebuyers want to see property information online.

33. 70% of consumers prefer listings that have photos.

34. And the overview of the “SEO for real estate” keyword’s search volume trend:

This is the parent topic for many keywords including the following ones:

• “seo for real estate agents”
• “local SEO for real estate”
• “seo for real estate investors”

Local SEO Statistics for Travel Agencies

35. 85% of travelers use their smartphones to plan trips.

36. 55% of leisure travelers search for travel destinations online.

37. 68% of travelers seek information on local attractions when planning trips.

38. 77% of travelers use social media to inspire their travel decisions.

39. When it comes to making decisions, 70% of mobile searches lead to action on the same day.

40. 57% of travelers believe that online reviews help them choose travel services.

41. 70% of travelers use Google to search for local attractions during their trips.

42. 65% of travelers book hotels online after reading reviews.

43. 61% of users prefer travel agencies visible in local search results.

44. If you’re wondering if it’s worth offering deals online, 52% of consumers look for travel deals online.

 

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Stats on SEO for Higher Education (Business Schools & Universities)

45. 88% of prospective students research colleges online before applying.

46. 71% of students rely on Google to search for information about universities.

47. Around 63% of students look for campus visit information online.

48. 53% of high school seniors use their smartphones for college research.

49. 80% of students want to learn more about campus life through digital content.

50. When choosing 71% of potential students consider a university’s online presence.

51. When seeking information online, 62% of parents influence the college decision.

52. 57% of students want to see interactive content about campuses.

53. Close to 85% of students researching schools check online reviews.

54. These are the top 5 SEO-related higher-education keywords below:

55. 70% of students expect to find admission information easily online.

56. Here are search volume trends from Ahrefs for the “SEO for higher education” keyword:

Local SEO Statistics for Law Firms & Lawyers

57. 74% of consumers use online searches to find local lawyers.

58. 93% of consumers read online reviews before choosing a lawyer.

59. 61% of people search for legal services using a mobile device.

60. Close to 70% of people will consider a law firm if they have a professional website.

61. 27% of searchers scroll down to the map module and click a result there.

62. 64% of people say they would contact a law firm with positive online reviews.

63. Over 50% of consumers say they would avoid firms with fewer than 4 stars.

64. 56% of people trust lawyers with online profiles more.

65. 48% of potential clients look for legal advice online.

66. 66% of law firms report increased web traffic from local SEO efforts.

67. See the “local SEO for law firms” keyword’s search volume trend below (from Ahrefs, with forecast):

Local SEO Stats for Gyms

68. 70% of gym members found their gym via local searches.

69. Surveys show that 88% of people trust online reviews as much as personal recommendations.

70. 76% of gym-goers use mobile devices to search for fitness classes.

71. Over 60% of local searches result in a phone call.

72. 61% of people said they read online reviews about gyms before deciding.

73. 42% of gym members visited a local gym, which they found in the Google Business Profile.

74. Gyms investing in local SEO see a 30% increase in inquiries.

75. 45% of consumers follow a brand on social media to stay updated.

76. Close to 80% of consumers search for fitness classes online.

77. 46% of all Google searches are looking for local information.

78. The search trend of the “SEO for gyms” keyword grew from February to September 2024.

Conversely, here’s the overview below:

Local SEO Stats about Plumbers

79. 74% of consumers search online to find local plumbing service providers.

80. Around 92% of people who search for plumbing services on mobile will contact the business.

81. 84% of consumers use online directories to find plumbing services.

81. About 80% of consumers trust online reviews as much as personal recommendations.

82. 56% of consumers will click on the phone number in a Google Business listing.

83. 78% of mobile local searches prompt a follow-up call.

84. 33% of mobile searches lead to a visit to a local business.

85. Plumbers that respond to inquiries within 5 minutes are 100 times more likely to convert leads.

86. 62% of consumers visit a plumbing website before deciding.

87. 45% of plumbers invest in local SEO for lead generation.

88. Also, go through the “local SEO for plumbers” keyword search trend from the chart below:

Local SEO Stats for Banking Industry

89. 68% of consumers prefer researching financial institutions online before visiting.

90. 57% of bank customers use mobile devices to find local branches.

91. 70% of users prefer to search for local businesses for banking needs.

92. Banks that optimize for local SEO see a 20% increase in customer inquiries. 

93. 50% of banking customers have used a Google Business listing to get bank information.

94. 73% of consumers say positive reviews make them trust a bank more.

95. 66% of consumers find banks via online directories.

96. Close to 50% of banking customers prefer informative content ads.

97. 57% of customers say online presence affects their trust in a financial institution.

98. 40% of customers follow the banks on social media for updates.

Local SEO Stats for the Dental Industry

99. 70% of patients look online for dentists.

100. 84% of people trust online reviews (similar to personal recommendations) when choosing a dentist.

101. 77% of patients choose a dental office that appears in the Google Business Profile.

102. 62% of patients visit a dental practice’s website before making an appointment.

103. Over 80% of dental patients search for dental services on mobile devices.

104. 53% of patients engage with dental practices through social media.

105. 56% of dental practices are investing in local SEO strategies.

106. Around 60% of new patients come from online referrals.

107. 50% of patients prefer online booking options.

108. 73% of patients use online directories to find dental practices.

109. The “Local SEO for dentists” keyword has the following picture:

Local SEO Stats for Manufacturing

110. 70% of B2B buyers research suppliers online.

111. About 60% of buyers trust online reviews for industrial suppliers.

112. 57% of manufacturers have invested in SEO to increase web traffic.

113. 80% of manufacturers report that local SEO is critical for lead generation.

114. Practically, 50% of B2B buyers conduct mobile searches for suppliers.

115. 66% of manufacturers use online marketplaces for local visibility.

116. 55% of manufacturers see a significant ROI from local SEO efforts.

117. Over 70% of manufacturing companies are focusing on content marketing.

118. 43% of B2B buyers engage with suppliers through social media.

119. 68% of manufacturers are listed in local business directories.

Local SEO Stats About Medical Professionals (Healthcare Industry)

120. 86% of patients read reviews before choosing a doctor.

121. 77% of patients use mobile devices to find local healthcare services.

122. 65% of patients find healthcare services through local directories.

123. If a website takes over 3 seconds to load, 40% of users will abandon it entirely.

124. 77% of patients search online before booking an appointment.

125. Roughly 60% of patients use Google Business listings to find healthcare providers.

126. 58% of healthcare service providers invest in local SEO to improve visibility.

127. The “SEO for healthcare” keyword in the healthcare industry has the following trend:

Local SEO Stats for the Construction Industry

128. 60% of construction businesses report that online searches are their primary source of leads.

129. 74% of construction clients search for local contractors using mobile devices.

130. 83% of construction clients check Google Business listings to find contractors.

131. Close to 90% of clients read online reviews before choosing a contractor.

132. 70% of construction enterprises say having a website is critical for attracting new clients.

133. 67% of construction companies have increased their local SEO budgets to improve visibility.

134. Just about 54% of construction leads come from referrals, with many sourced from online reviews.

135. Companies that optimize their local SEO see a 25% increase in lead conversion.

136. 72% of construction clients find contractors via online directories.

137. Nearly 48% of construction firms are active on social media for customer engagement.

138. See the top 10 SEO-related keywords in the construction industry (data from Ahrefs):

Local SEO Stats for Family Law Attorneys

139. 66% of clients search online for family law attorneys.

140. 72% of clients consider Google Business listings vital when choosing an attorney.

141. Roughly 80% of clients trust online reviews as much as personal recommendations for legal services.

142. 78% of family law clients use mobile devices to find legal services.

143. 64% of clients find attorneys through online directories.

144. 55% of family law firms are increasing their investment in local SEO strategies.

145. Family law attorneys with optimized websites see a 35% higher lead conversion rate.

146. 50% of clients engage with family law firms on social media.

147. These are the top 5 family-law-related keywords globally:

148. 63% of clients visit an attorney’s website before making contact.

149. 58% of family law firms use content marketing to attract clients.

150. Last but not least, see the “SEO for family law” keyword’s search trend:

Main takeaways

Hopefully, the presented stats help showcase the importance of local SEO in your strategy. 

Feel free to check this page later; we regularly update it with recent stats. – poxel.

Here are the sources used in the content:

• Ahrefs.com
• Backlinko.com
• Eab.com
• Searchengineland.com
• Brightlocal.com
• Clio.com (legal trends)
• Findlaw.com
• Google.com
• Hubspot.com
• Inman.com
• Insidehighered.com
• Lawyers.com
• Localu.org
• Marketingprofs.com
• Milestoneinternet.com
• Nar.realtor
• Nielsen.com
• Nolo.com
• Phocuswright.com
• Realtor.com
• Searchenginejournal.com
• Statista.com
• Thinkwithgoogle.com
• Thryv.com
• Travelmarketreport.com
• Travelweekly.com
• Tripadvisor.com